My first year working in London as Senior Strategist, hasn't been very “strategic” this isn't to say I haven't tried to write and push proactive creative strategies (can be found under: OOO strategies), I've just been delegated to task briefs; lots of specs finding, rewriting client briefs etc... I am not above these jobs, nor am I opposed to them, but it's not "strategy" - hence the reason I am on the lookout for new opportunities.

Prior to my role at T&P, I served as a Strategist at DDB Melbourne where I worked under Matt Pearce, across the Coles (Tesco equivalent) account. We crafted massive brand platforms, wrote lots of fast turnaround retail briefs and proactive strategies for big business problems (can be found under: Client Work). It was a very traditional brand/creative strategy experience, all happening at pace and with a dash of client politics.

For my next role (the TLDR) I am keen to get back into strategy: writing creative briefs, knowing the customers better than they know themselves, running focus groups, solving juicy brand problems, being the creatives teams third wheel, writing deep dives, trend reports and of course making good work.