From: Strategist at DDB Australia

To: …

So

Strategists love coming up with ideas. My most original one, to date, is moving abroad - so here we are.

What

I love what I do. On the daily I get to culturally indulge, think, write and discuss these thoughts with people who challenge them, but how much of this do I have to show? I probably should have more, but that’s not the point of this monologue (spiral).

What this folio lacks in variety and cross-category work, is made up for in my Google Drive, which is full of good stuff, that has been signed off by genius Planning Directors and Heads of Planning, (so you know it’s legit) but never got up. And when you think about it, this plays in your favour. My trash can/could/may very well be your treasure.

This spiral, however, is not to discount any of the work you are about to go through. The work below shows that in addition to being a great Head of Strategy support on lots of BIG brand platforms (for the third largest retailer in Australia), I have some good foundations and the mid-level basics covered.

This year, I am keen to work with some global clients, across more categories, and gain some global experience that couldn’t be garnered here, in mid-market, Australia. I am hungry for some nice juicy brand problems that can be solved with communications. I know these are hard to come by, BUT I am so ready to hunt them down.

No job is EVER too small for me, but I am also DYING to make something cool, that also shows my parents and potential finance bro suitors what I do.

XOXO

Sophia

Topline

Experience
Strategist, DDB (April 2022 - present)
Junior Strategist, The Royals (Oct 2019 - April 2022)

My Top Hits from 2023

Ad School Strategy Course (84/100, placed second in the cohort)
Developing creative brand and campaign strategies for Coles Supermarkets (third biggest retailer in Australia)
Managing and writing discussion guides for DDB Group’s online research panel, CSpace
Supporting the Head of Strategy on the development of overreaching Quality and Value Brand platforms for Coles Supermarkets

Skills

Brand Strategy

Strategic approach development, creative briefs, supporting planning leads on Business Strategy and Brand Platform Development, working directly with Creative Directors and Creatives

Communications Strategy

Integrated campaign planning, journey mapping and measurement.

Quantitative and Qualitative Research

Study design, facilitation and fieldwork, reporting.

Client Relations

The first point of contact for clients and leading client workshops

Work

Great Lengths for Quality (Coles)
Brand Platform (Quality)

Champions the great lengths Coles team members and suppliers go to in provide Australians with the best quality fresh meat, produce, bakery and Own Brand products.

Great Value Hands Down (Coles)
Brand Platform (Value)

Designed to re-educate Australians on what the Big Red Hand means: the multitude of ways that Aussies can access value at Coles.