I love what I do. On the daily I get to culturally indulge, think, write and discuss these thoughts with people who challenge them, but how much of this do I have to show? I probably should have more, but that’s not the point of this monologue (spiral).

What this folio lacks in variety and cross-category work, is made up for in my Google Drive, which is full of good stuff, that has been signed off by genius Planning Directors and Heads of Planning, (so you know it’s legit) but never got up. And when you think about it, this plays in your favour. My trash can/could/may very well be your treasure.

This spiral, however, is not to discount any of the work you are about to go through. The work below shows that in addition to being a great Head of Strategy support on lots of BIG brand platforms (for the third largest retailer in Australia), I have some good foundations and the mid-level basics covered.

My first six months working as a in London as Senior Strategist(?), have been an incredible learning experience, specifically in relation to the New Comms Economy and expanding my repertoire in social and digital strategy, however, I am hungry to get back into traditional brand and creative strategy; more talking to customers, more focus groups, more juicy brand problems that can be solved with communications.

I know the shape of communications are changing and that traditional brand strategy projects are few and far between, challenging the role and relevance of the strategist - tbh this challenge excites me. The coming years will force strategist to think harder, more obscurely ( & insanely?) about how to garner real customer attention (not just reach lol), but of course, more importantly…THINK OF THE CREATIVE it could produce!!!!!!!

Also just a as side, no job is EVER too small for me, but I am also DYING to make something cool, that also shows my parents and potential finance bro suitors what I do.

XOXO

Sophia